Anqi Zhu
Coursera: Shaping the Future of Learning
In this project, our team reimagined the future of education through the development of a strategic framework for Coursera. We focused on bridging the gap between traditional and digital learning by integrating micro-credentials with traditional degree programs. Our approach emphasized the importance of lifelong learning, enabling learners to acquire industry-relevant skills that are recognized and valued by global employers. By conducting in-depth research, including SWOT analysis and user journey mapping, we identified key opportunities for Coursera to enhance its offerings and address the evolving needs of learners in a rapidly changing educational landscape.
Role:
Design strategist
Duration:
4 weeks
Tools:
Figma
Team:
Anqi, Mint, Vicky, Lissy, Yushan
Partner:
Royal College of Art, Coursera
What is coursera doing?
Who is coursera working with?
How is the user experience?
What did we find in our desk research?
Hypothesis
Positive correlation between programme completion and academic and career earnings.
Interview
We aim to figure out these two questions through further interviews:
Our findings
Through our interviews, we found there are two types of learners:
Micro-certificates are valuable.
What makes micro-credentials valuable?
We delved further into the Micro-Certificate.
LinkedIn provides platform for impression management.
Strategies for Coursera's micro-credentials
We conducted a SWOT analysis of Coursera's micro-credentials business.
Summary: Leveraging these strengths while addressing opportunities, we can pioneer a harmonious blend of traditional and digital education, creating an adaptable university model for the future.
Future Blueprint: The future university might not just be a physical space but an ecosystem of learning tailored.
